Consultation weeks for the quiet months

Consultation weeks for the quiet months

After the Christmas indulgence of mince pies, turkey, spiced Christmas coffees and the expense of presents, we’re probably all feeling the pinch on our wallets. January is normally ‘buckle down…

From catwalk to look book

From catwalk to look book

Look books are a fantastic tool to inspire clients and get them to try something new. Often they are split into different categories: long, short and mid-length styles, brunettes, blondes,…

Stylist incentives: Battleships

Stylist incentives: Battleships

Almost every salon owner I have spoken to finds it challenging to get stylists to recommend products and services their salon can provide. There are, however, many types of ways in…

Reward your clients on public celebrations

Reward your clients on public celebrations

Public celebrations such as Mothers Day, Valentines Day or Easter are fantastic opportunities to give something extra to your clients to show them that you value their business and are…

Services: Creating service packages for your clients

Services: Creating service packages for your clients

You probably offer a host of different services in your salon, but do you offer tiered service packages? If you don’t, perhaps you should, because if you do, you’ll be…

Art attack

Art attack

Whether it is something from a brand, your own creative work or a cheeky ‘Van Gogh’, artwork on the walls is always a fantastic way to decorate and improve the…

At the car wash, yeah!

At the car wash, yeah!

Do you have a large male client-base? Men are fantastic clients for additional services, so why not offer them something really different when they visit your salon? If you have…

Digital look books: Using Pinterest

Digital look books: Using Pinterest

click here for the full image As technology becomes cheaper and easier to access, everyones getting a smartphone or a tablet. So why not take the plunge for your salon…

Forget model scouts, hire client scouts!

Forget model scouts, hire client scouts!

It’s common to have a scheme in place to encourage your clients to recommend their friends to you. But, have you ever thought about taking it a step further by…

Linking to local businesses

Linking to local businesses

When you’re running a business costs can be high, so if we’re able to make relationships that can help us out, it makes it all a bit easier (and more…